Claude Marketing Skills: Let AI Draft Your Marketing While You Approve Every Post

You can hand most of your marketing writing to Claude: who you sell to, your offer in one sentence, the follow-up emails for people who asked and went quiet, the captions for every post. What you keep is the send button. Set it up that way and you get the hours back, and nothing goes out in your name that you haven’t read.

This guide shows you the one setting that keeps you in charge, where to get the skills, and which three to run first.

A skill is a folder of instructions Claude loads for one job. That’s the whole definition. Anthropic explains what skills are on its help pages, and the format is open, so a skill written for one tool runs in another.

The One Setting That Keeps You in Charge

Every tool that posts for you should have a line like this one. It’s the trimmed header of the skill that posts my social, exactly as it sits on disk, with the line that matters marked.

name: social-push
description: Draft platform-native captions and schedule or publish them to
  Buffer across the three connected channels - linkedin, instagram, youtube.
...
--at   ISO8601 UTC schedule time.
       Without it, the post goes to the Buffer queue slot.    <- this one

Without --at, nothing posts. The caption waits in a queue, and you read it on your phone and either let it go or kill it. Ask for the same shape from any tool you buy: it drafts, it queues, you approve. If a vendor says their system posts on its own, ask them what it posted last Tuesday and who read it before it went out.

Where Do You Get Claude Marketing Skills?

The best free set is marketingskills by Corey Haines: 53 skills under an MIT licence, written as plain text you can read before you run them. It covers the jobs a marketing team gets asked for, from a content strategy and a cold email to a landing page rewrite, a launch plan, an offer, pricing and a full marketing plan. I used its planning frameworks to write my own marketing plan for November.

Skip the directories that brag about 8,000 free skills. A file in a list isn’t a result.

You can also write your own, because a skill is a text file. The ones that earn their keep on my sites write long guides like this one, turn one recording into three captioned clips, and draft social captions for the queue above.

Which Three Should You Run First?

Start with the skills that make you write something down, because that’s where your time goes anyway.

1. product-marketing. It interviews you and writes the one document every other skill reads: who you sell to and why they buy.
2. offers. It gets your offer down to one sentence a stranger understands, which most owners can’t say off the top of their head.
3. emails. One follow-up sequence for the people who asked and went quiet.

Run each one as a conversation. Read what it gives you, cross out what isn’t true, and run it again. Add a publishing skill last, set up the way the header above shows.

Why the Approval Step Pays for Itself

Left alone, a writing skill finds a template and stays in it, and readers spot a template in two seconds. A news digest on this site ran unattended from 6 July 2026, and 88 of its first 91 titles opened with the same four words. A second check now compares every new post with the last twelve before it can go out, and from 16 October the titles stopped repeating.

You can run the same check on your own posts in five minutes. List your last 20 titles and count how many open the same way. If it’s more than a few, the approval step is where you fix it, before the next one goes out.

Got a list of marketing jobs you do over and over? Send me one, two, or five, and I’ll tell you which ones a skill can take.